The Art of Tactful Self-Promotion at Work


Tactful self-promotion is an extraordinarily useful – even crucial – career and life competency, relevant at any stage of a career.

This book is for anyone who wants to increase their visibility, unlock opportunities, and get more rewards and recognition in their careers. This book is for you if you are:

  • New to your career
  • Striving to establish a reputation
  • In a new job, eager to make a mark
  • Feeling plateaued or stuck
  • In a job search
  • Employed but seeking a new position
  • Freelancing or pursuing contract work
  • Starting your own business
  • Building a consulting practice

To order your copy, click here.


What People Are Saying

  • “Richard and Nancy’s book speaks to an all too common problem in today’s job market: the need to ‘blow your own horn’. Here, at last, is a book that deals with that problem head on and offers practical solutions. I highly recommend it!”

    Richard Bolles
    author, What Color is Your Parachute?
  • “A convincing case for a big idea: self-promotion is a fundamental life skill today. I recommend Power Your Career highly to anyone who works in the twenty-first century.”

    Richard Leider
    author, The Power of Purpose, Repacking Your Bags, Life Reimagined, and Work Reimagined 
  • Power Your Career has something for everyone, from early-stage careerists to later-stage life planners. Full of wisdom, it teaches one of life’s most difficult yet important skills – talking positively about oneself. I wish I had this book thirty years ago! Don’t wait – your work, your career, and your life depend upon the ability to relate professionally with others – read this book!”

    Marcia Ballinger
    author, The 20-Minute Networking Meeting
  • “Richard Dodson and Nancy Burke have combined forces to write a thoughtful, practical book for managing a career through all the stages of a work life.”

    Chris Farrell
    author, Unretirement
  • “I know that we would see many more people ready for the promotions they are seeking if they read and applied the ideas in this book. Every organization should be teaching these principles and skills to their employees at all levels.”

    Christine Webster Moore
    SVP, Human Resources
  • “In your hands you hold the keys to your future success. Never before has the need for practical and proven-to-work strategies and ideas been greater. If you want to move up in your career or develop your book of business, keep Power Your Career within reach and refer to it often. You will be glad you did!”

    Mark LeBlanc
    author, Never Be the Same and Growing Your Business!
  • “This book was game changing for me, if not life changing. It’s practical, inspiring, and energizing. Anyone in any field at any career stage needs this book!”

    Angela Weichmann
    A person who read the book!
  • Power Your Career should be required reading for every college senior or graduate student who wants to ‘make it’ in the world of work. As a career coach, I can say the skills of tactful self-promotion are essential to virtually every client I have ever worked with.”

    Margie Unger Dirks
    CCMC, certified career management coach/trainer
  • “Anyone interested in advancing their career or in being a more engaged person at work would benefit from reading this book! Even if you are not looking to advance greatly in your organization, the tips are fabulous for helping you be a better, more focused, worker.”

    Christine Carnicom
    healthcare brand leader
  • “Knowing, and being able to communicate one’s own unique value proposition, is key to moving one’s career forward. But how do we do that without turning off the very people we need

    to influence? How can we do it without being untrue to our own personal style? Richard Dodson and Nancy Burke have created an accessible, practical book that will help readers answer

    those questions in a way that fits for them. This book is a must for every high school and college career center and every alumni resource office.”

    Carol Kaemmerer
    executive branding coach and author, LinkedIn for the Savvy Executive
  • “Unlike many leadership books and seminars, Power Your Career provides practical, useful ideas and very specific ways to apply them. I understand networking in a whole new, positive way after reading suggestions on how to connect with other people authentically. If you apply the lessons in this book, you will be a more effective leader and employee.”

    Susan Reinhart
    chemist and program manager
  • “Having coached hundreds of professionals in some facet of career transition, I can say that consistent and effective career management is essential. Power Your Career is a comprehensive and effective guide to getting, and staying ahead at work. A must-read!”

    Julie Scheidler
    career coach


Learn More About Richard and Nancy

Richard Dodson

Career Strategist

Through his writing, speaking and consulting, Richard empowers careerists and entrepreneurs to raise their visibility, unlock opportunities, and earn more recognition and reward. After years as a VP with Lee Hecht Harrison, where he coached more than 1000 clients through tough career challenges, he recently launched Artisan Digital, an agency focused on digital publishing, e-commerce and launching experts into the digital space to increase their impact and income. Richard’s career began at age 14 with his first paying job as…a magician!

Social links:

Nancy Burke

Career Strategist

Nancy spent the last two decades helping people find their best places in the work world. She grew up in Human Resources roles at Pillsbury, USBank and Jostens followed by an SVP role with Lee Hecht Harrison, a leading global career services firm where she led the Twin Cities career transition practice for years. Now, Nancy provides coaching through her company, FuturePerfect, and is also a founder and principal of Burke&Penn, a business that helps people 50+ plan their futures in life and work. Nancy also has a passion for fireworks!

Social links:


How can this help you?

In today’s world, we can’t expect anyone to take care of us, so we must learn to take care of ourselves. Even those who hate the idea of self promotion must develop strategies for getting the visibility and recognition we deserve. If we don’t our careers may become stagnant. Our jobs may even be at risk. No matter how fabulous our performance may be, if our value is not noticed by others, then opportunities pass us by and those who’ve made sure their worth is recognized are rewarded with promotions, interesting assignments enhanced flexibility and increased protection against layoffs.”

Power Your Career: The Art of Tactful Self Promotion at Work equips employees, job seekers, organizational leaders and entrepreneurs and free lancers with practical and powerful strategies for promoting their interests, while maintaining their self respect. If you’re looking to get ahead, this book may help.

To order your copy, click here.


Richard Dodson and Nancy Burke are available to speak at conferences and other events. They can speak on a variety of topics related to self-promotion and career success, and they can tailor the content to your group.


We’d love to have you on our list. No spam, just an occasional tip to help you take charge of your career in what’s turning out to be a volatile (if exciting) world of work.


We’re interested in hearing from you! Did you find the book helpful? Did one of our ideas make a difference in your career? Do you have any questions, comments or ideas to share?