Power Your Career: The Art of Tactful Self-Promotion is based on thousands of conversations with people seeking career progress, visibility and recognition. The authors outline actions that work, and that even the most reserved can take, to increase their visibility without violating their integrity or values (and without triggering a panic attack!).

Tactful self-promotion isn’t a single skill. It is a set of practices that creates a rich foundation on which to build career success. The art of tactful self-promotion is about cultivating a positive reputation; NOT about being a blowhard, taking the credit, or elbowing your way to the center of attention. It is about finding appropriate and dignified ways to become visible, to show others who you are, and what you can do.

This book offers a framework and many practical ideas as well as real-world examples for how to do this. The model is organized around three big ideas: Positioning Yourself, Cultivating Strategic Relationships, and Increasing Your Visibility. The table of contents gives an idea of the types of topics included.


  • Be Worthy
  • Craft Your Brand and Value Proposition
  • Share Accomplishments and Learning
  • Project a Powerful Presence


  • Get Your Mindset Right – It’s about Relationships
  • Develop Your Networking Strategy
  • Expand Key Relationships
  • Maximize Executive Contacts


  • Make Meetings Matter and Learn to “Work a Room”
  • Promote Your Team and Your Department
  • Leverage LinkedIn and Social Media
  • Be Seen as a Thought Leader

Why Does This Stuff Matter?

In today’s world, we can’t expect anyone to take care of us, so we must learn to take care of ourselves. Even those of us who hate the idea of self-promotion must develop strategies for getting the visibility and recognition we deserve. If we don’t, our careers may become stagnant. Our jobs may even be at risk. No matter how fabulous
our performance may be, if our value is not noticed by others, then opportunities pass us by, and those who’ve made sure their worth is recognized are rewarded with promotions, interesting assignments, enhanced flexibility, and increased protection against layoffs.

Power Your Career: The Art of Tactful Self-Promotion at Work equips employees, job seekers, organizational leaders, and entrepreneurs and freelancers with practical and powerful strategies for promoting their interests, while maintaining their self-respect. If you’re looking to get ahead, this book can help.

To order your copy, click here.


Richard Dodson and Nancy Burke are available to speak at conferences and other events. They can speak on a variety of topics related to self-promotion and career success, and they can tailor the content to your group.


We’d love to have you on our list. No spam, just an occasional tip to help you take charge of your career in what’s turning out to be a volatile (if exciting) world of work.


We’re interested in hearing from you! Did you find the book helpful? Did one of our ideas make a difference in your career? Do you have any questions, comments or ideas to share?